If there is one subject that puts all the companies in
agreement, it is that of the impact of digital on their activity. The
relationship between companies and their customers, as well as marketing
practices, are undergoing profound and lasting changes. A problem that the
Medef has seized to help the companies, which sometimes struggle to establish
coherent digital strategies, to improve and redefine the experience of
consumers.
A priority all the more urgent as in the case of digital,
companies are often behind compared to consumers and our company provide Digital Marketing Services in Pakistan on average, we have 4.6 connected
objects per person and surf 20 hours a week on the Internet. On the other hand,
the rate of equipment in digital channel of the groups would be only 69%. To
remedy this, we presents in a new guide the digital initiatives of certain
groups that have succeeded in revolutionizing customer relations and proposes
five areas of action.
To keep its customers, it is essential to develop a
cross-channel strategy. Companies need to diversify the means they use to reach
and retain customers. Mobile, website, emailing, social networks. So many tools
used complementarily by the group. The important thing is that the customer can
buy without any problem, on any channel.
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